Using the wrong article distribution service could reduce the effectiveness of your article and dilute your branding.
How To Create A Best Selling Perfume
For more than a century, people have been using perfume. This is perhaps because soap does not do much except cleanse the body so something else has to be used in order to smell good.
Loose Leaf Tea and the Tea Room A Valuable Partnership
The growth in demand for high quality loose leaf tea is spectacular and all indications are that the trend will continue for the foreseeable future. As more loose leaf tea enthusiasts consume greater quantities of tea, the relationship between tea suppliers and the tea room increases in importance.
Guerilla Marketing Tactics – Doing What You Can With What You Have
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
Color Psychology – Logo Design
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. The human mind is hardwired to respond to color.
Design Better PowerPoint
Designing better PowerPoint can help corporate communication.
Joining The Conversation
Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand name to be at the top of the consumer’s mind at the mere mention of generic terms relating to your company’s services.
Guerilla Versus Gorilla – Small Companies Can Win
We make our living as guerillas not the bad kind, but more of a freedom fighter. By using the term guerilla I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters. So even though we are up against the big gorillas as a distributor, we must …
Warning: Casual Marketing Leads to Business Casualties
Do you suffer from the casual marketing curse? The very same curse that causes numerous businesses to fail each year? Well here are 3 steps that will help you avoid that curse and put you on a fast-track to success!
What Is Brand Identity?
A strong brand identity can position a company above its competition all by itself. But having a brand that strong takes time, money and effort to develop. Its not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.
What Is Marketing?
To too many people marketing equates to one of two things:
– Selling: with all that entails such as the dreaded double-glazing or financial salesman.
– Advertising: with all that entails such as the slick young creative and smarmy account person.
Of course marketing also encompasses these functions though, hopefully not as in the stereotypes that are in so many minds but marketing is about a great deal more than just selling or advertising.
Marketing is the wide…