“Know your target audience.” It’s the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you’ll get tons of insightful details to help you write better copy.
Are You Missing Out Without Online Marketing?
Just about every business can benefit to some degree from online marketing. If you’re not online you could be missing out on a huge potential customer base. This article gives you some reasons to really consider why you should use internet marketing.
Warning: Casual Marketing Leads to Business Casualties
Do you suffer from the casual marketing curse? The very same curse that causes numerous businesses to fail each year? Well here are 3 steps that will help you avoid that curse and put you on a fast-track to success!
Show Me the Money: Maximizing Tradeshow ROI
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.
Identify The Ideal Target Audience With These 5 Tips
Having a hard time identifying the best target audience for your small business? Use these five tips to pick your best prospects.
Marketing Effectively to More Than One Audience
What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?
Focus Is The Key To Online Business Success
The Internet is a vast sea of online business opportunities, and if you get lost on that expansive ocean, then youre going to be adrift in the middle without direction and will eventually drown. In online business, as well as any other business, really, focus is your compass. If you know who and what youre targeting, youll be able to head straight for it, without getting distracted by the other ports that wont buy what youve got onboard. Here are a few things that you …
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.
Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. Here are 5 tips to help you easily choose the best audience.
Your Website…Is YOU!
Your website represents you. Its appearance can make or break sales. Great websites entice visitors to stay, buy and return again and again. Fantastic design features include: surfability, the importance of the main page, the appeal and ease on the eyes in the use of color, screen resolutions and browsers.