making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.
Who Are You Calling A Moron?
Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank God there’s a solution:
Why Publish Your Writing In A Printed Book?
Why would anyone want to create a printed book, when then can create eBooks a lot more easily — and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What’s the point of having a tree-killing artifact of yesteryear in your creative portfolio?
Most Newsletters Don’t Work – part one: Success and How to Monitor It
Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.
Realities Of Publishing Your Own Book
Publishing a book is one of the best ways to position yourself as an expert in your field. Not only that but the book demonstrates your expertise in its best and most organized format. And perhaps the biggest advantage of all is that your book allows people to be introduced to your expertise without you doing a thing. Yes, you have to write it and get it published. And you also have to market it. But after that, you can sit back and let people read it on their own time.
Selling Yourself As A Freelance Business Writer: Skills, Or Knowledge?
You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has more to do with your skill as a writer than with your knowledge of the subject.
Ten Ways To Use Audio To Sell More Books
We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
Top 10 Copywriting Tips
1. Be Emotionally Compelling
Top 10 Website Copywriting Secrets
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
1 Whats in it for me? Why should I believe you? What do you want me to do and why should I?
Answer these questions immediately. The…
How To Write A Better Thesis
The idea of writing a thesis is terrifying for many people. Not only is it quite possibly the longest paper of your college career, its also the most important. A good thesis will essentially sum up the skills and knowledge youve acquired as a student and show readers that youre truly ready to enter your chosen field (or, perhaps, that you already have). Its an overwhelming task, to be sure, one that almost always needs a guiding light. The following tips will help you un…
How To Write Good Articles
As a writer you may be ready to cash in on the need for web content. There is a lot of money that can be made through content writing if you know what web publishers are looking for in high quality content. If you are a very versatile writer you will find that you can actually make content writing your full time job! The new trend of article marketing has writers very excited because webmasters all over the Internet are hungry for talented writers who cant pump out the high …
Knockout Content-Rich Article Techniques For Writing Must-Read Lead Paragraphs
In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you’re the one with all of the great advice they’ve b…