Examines essential principles of the writing and composition of the press releases and provides an insight into the main steps of this process.
Real-time Technical Help Lines for Floor Coating Projects
Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation.
Communications Analysis: Real-Time
You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
Writing Killer Press Release for Massive Publicity
Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.
Lifetime Relationships!
Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet?
An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with others.
Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.
Communications Analysis: Real-Time — Benchmark for success in 2006
You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
Your 6-Step Plan For Press Release Placement
There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever – worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Send Business greeting card this holiday season
The holiday season is around the season. There are lots of cards and gifts being exchanged, with lots of money being spent in the air. This is the season to be jolly, and also to make others jolly through greeting cards and phone calls.
Communication & Corporate Social Responsibility
Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.
Your Expertise is Boring!
Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news medias first call list.
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