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10 ways to identify if your public relations company is right for you

06/28/2016 Tagged With: announcing new hires, new product or services, new website, special event or seminar, Submit Free Press Release

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.

Six Tips For Perfect Email Pitches

06/28/2016 Tagged With: advertising, communications, email, marketing, newsletters, positioning, pr, Public-Relations

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

E-Commerce Business – Proceed With Caution

06/28/2016 Tagged With: answering service, call center, crm, customer relationship management, customer service, E-commerce

A brief look at the e-commerce industry and the need for live operator customer service support.

Date’ Your Customers; Keep Them Coming Back

06/28/2016 Tagged With: Date' Your Customers; Keep Them Coming Back

In business, the customer is always right – sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?

Media Protocol for Business and Life

06/28/2016 Tagged With: CommunicationTraining, coverage, events, interviews, MediaProtocol, NewsReleases, PressReleases, PublicRelations, SportEvents

Do you ever wonder what the secret is to getting great coverage for your event? When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.

33 Reasons To Do A News Release

06/28/2016 Tagged With: advertising, communications, email, marketing, newsletters, positioning, pr, Public-Relations

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

Smashing the Myth of the Press Release

06/28/2016 Tagged With: bill stoller, free publicity, internet publicity, marketing, pr, press releases, Public-Relations, publicity

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Getting Word of Mouth Started: New Book PR Method

06/28/2016 Tagged With: advertising, book sales, bookstores, marketing, pr, publicity, publishing, sampling

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

One of America’s brightest leaders and thinkers

06/28/2016 Tagged With: eyelogic media, Marshawn Evans

Marshawn Evans, J.D., has garnered a reputation as an inspiring

3 Ways To Become A Media Bimbo

06/28/2016 Tagged With: marketing, media, media coaching, pr, publicity

Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.

If you don’t want t…

Steps to a Writing an Effective Press Releases

06/28/2016 Tagged With: advertising, getting clients, Google search, marketing, media, pr, press release writing, press releases, publicity, research, setup, work at home

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Google News – Just another article announcer?

06/28/2016 Tagged With: Google News

In Google’s recent battle towards becoming an international news center, I’ve come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn’t it seem like Google News resembles an article directory of some sorts?

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