Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next.
1. Map out the segment with the producer
*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. Over several phone conversations, we worked out the subject m…
Starting ones own small business is a dream to many people. It gives them the opportunity to create their own business and steer it in whichever direction they please.
Greetings card are a way to express human well wishes and sentiments and emotions. The beginning of sending of greetings card in ancient times can be attributed to the Chinese before the fifteenth century. The first modern day greetings card is supposed to be published in the 1840s. The current day greetings card can be classified under three heads, namely handmade greetings, mass-manufactured and online greetings cards.
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Any employer has to consider the many aspects that can influence his business. One of the most important factors is that employees make the company: the way they behave and who they are can make it successful or ruin it. When hiring someone, the criminal record check can reveal many things that a simple application or first impression can not.
Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.
Drug company money influences and corrupts research. That is a given.
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist’s job easier and more effective.
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.
By the end of their course of study, and above all else, PR students should have learned that they must alter individual perception leading to changed behaviors among their most important outside audiences.
You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.