In case you’ve missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you’ve got a website. And if you wanted to show how cutting edge your company was, maybe you’d add a little dash of Flash animation, or some royalty free music. Well here’s a bulletin from the frontlines, tha…
What You Should Expect From A SEO Professional
For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo.
Link Popularity: How to Boost Your Rankings
Seven proven techniques to build link popularity and improve your website?s rankings on the search engines
Driving Your SEO Professional Insane
Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane.
Get The Most Out Of Your SEO Professional
Many businesses go through all kinds of steps before hiring a search engine optimization professional. Unfortunately, they often then sabotage that person from the outset.
Guerilla Versus Gorilla – Small Companies Can Win
We make our living as guerillas not the bad kind, but more of a freedom fighter. By using the term guerilla I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters. So even though we are up against the big gorillas as a distributor, we must …
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Six Tips For Perfect Email Pitches
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed. Does your business have a tactical and a strategic way to go to market? Let’s go down to Mr. Hoover’s butcher shop to see how it’s done.
Ride The Gray Train To Increased Profits
Something is roaring into the business communitys depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.
Seven Ways to Use Market Segmentation at a Health Plan
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.
Marketing’s Magic Bullet
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet – that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want “simple” and “no effort” ways to move their business forward.