From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that its almost impossible to keep up.
How To Get More People To Notice Your Advertising
Discover some great tips on how to get people noticing your advertising using effective captivating headlines!
The One Word Every Prospect Craves
Its arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is?
Ad Copy Sparklers 10 Ways to Spark Interest in Your Customers
Add a little sparkle to your ad copy and increase your sales.
Making It Easy for Customers To Choose You
If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?
Web Copy How Much is Enough?
These days, theres widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, its commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done.
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.
Writing The Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasnt actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales lette…
10 Things You Should Expect From Your IT Copywriter
Anyone whos ever tried marketing IT products or services knows that its a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world someone whos not afraid to call themselves an IT Copywriter.
How To Get More People To Read Your Ad Til The End
Discover some fantastic tips on getting your reader to get past your headline and read your entire business offer, giving you much more chance of turning it into business profits!
The Secret Power of Words
If the best way of communicating with prospects and existing customers was through sign language, wed all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, wed all have to learn that code in order to say anything. Thankfully, our communication process is much more simple or is it?
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