?What have you Googled lately?? Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet.
Google?s Bigdaddy about to take control
When you?re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it?s more than a nickname?it?s the future.
Corporate Internet Branding
The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.
What Is Brand Identity?
A strong brand identity can position a company above its competition all by itself. But having a brand that strong takes time, money and effort to develop. Its not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.
Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the companys service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
Hiring A Branding Company 101
How to hire a branding company.
Brand Development, You Should Improve Your Branding
Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one.
Search engine marketing .Are you striking the right chord?
Search engine marketing can help you get better business, expand your market base and increase your ROI. These can be achieved through optimized web presence in terms of carefully planned website architecture, strategy and planning.
A Right Media Mix Can Make the Difference
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companys reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard
A Right Media Mix Can Make the Difference
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companys reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard.
Branding the myths and the realities
Branding is most often considered as something to do with visual appeal. However it is much more than that. Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your companys reputation, the quality of your product, product experiences and so on. This article explores how a brand conveys its promise and how your product/service itself denotes the promotional mix it needs.