This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
Making A Good Impression With Business Card and Letterhead
Many corporations often neglect the importance of having a good business card and letterhead design. If you’re unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.
Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the companys service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth:
1. Be distinctive. You’ll land your company in expensive legal hot water if you attempt to steal or encroach on another company’s identity. Apart from legalities, you tend to ge…
Hiring A Branding Company 101
How to hire a branding company.
How To Find Free Business Logo Design
Advertising, marketing, website design and hosting all take a toll on your business budget. An important part of all of these aspects is your business logo design. Dont worry because there are a few options available to you that will help reduce the financial strain on your budget. There are a variety of free business logo design services that will help you design a business logo if you purchase your other advertising and marketing products through them.
Brand Development, You Should Improve Your Branding
Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one.
Brand Reinforcement in PowerPoint
Reinforcing your corporate brand in PowerPoint requires several key ingredients, including careful use of color, type, imagery and copy.
Color Meaning–Unlock the Symbolism and Color Psychology of Common Colors
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design.
Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi…
Create A Business Card That Sells and is Effective
Why does your business need a business card?
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Heres why.
Headache #1: Competitors all seem the same
Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem …