?What have you Googled lately?? Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search for it on the Internet.
Google?s Bigdaddy about to take control
When you?re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it?s more than a nickname?it?s the future.
Corporate Internet Branding
The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.
Joining The Conversation
Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand name to be at the top of the consumer’s mind at the mere mention of generic terms relating to your company’s services.
What Is Brand Identity?
A strong brand identity can position a company above its competition all by itself. But having a brand that strong takes time, money and effort to develop. Its not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.
Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the companys service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
Hiring A Branding Company 101
How to hire a branding company.