This article distinguishes proactive selling from reactive selling and illustrates the technique and benefits associated with proactive selling.
A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy
Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were “just right.” In much the same way, your working toward “just right” prices and marketing methods will definitely pay off, as it did for me.
A Testimonial is Worth 100 Cold Calls
If you hate cold calling, and even if you don’t, you should start capitalizing on the work youve already done. Leran how to get great testimonials so you can maximize your marketing efforts and so you never have to make another cold call again.
Exactly What to Say When Asked, “How Much Do You Charge?”
What do you say when a potential clients asks, “How much do you charge?” Most mess up at this crucial point and lose the client before the relationship even starts. Find out how to handle this common question that is so commonly answered badly.
Ideal Customers – What Do They Look Like?
It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she’s struggling to reach either one. I’m not surprised.
My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they’ll find you….
Tour Operators Choose Topax
In the modern age of tour operator and wholesale management, customer service and streamlined operations become increasingly critical as a business grows. In order to reach full potential in sales, comprehensive integration and simplicity in ease of system use, along with full expertise in industry support, is a must. Reduction of manual tasks allows more time to focus on customer relations and service. An exciting step into the future of integrated software and systems desig…
Unlocking the Value of Your Customers
One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their existing customer base.
Stop Charging by the Hour and Make More Money as a Creative Professional
One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn’t that the client doesn’t have the money and it isn’t that the client isn’t willing to pay you what you are worth. Find out how to set fees and charge accordingly.
Do Not Get Above Your Business
Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; “I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”
Learn How Entrepreneurs Make Millions
Learn how entrepreneurs make millions through intellectual property in the information marketing business. Learn why working for someone else is not in your best interests physically and financially.
Paying Referral Fees to Designers as a Creative Subcontractor – Should You Do It?
Are you a creative professional who refers business to designers with nothing in return? Do designers expect a percentage of your project just for referring business to you? Find out how to handle this and how to make more money by building additional servies for your trusting customers.
What Makes Art Valuable?
I read an amazing article by Grayson Perry entitled “How art appreciates – it’s a class act”. In a nutshell he reckoned that art finds its true monetary value from what the experts say. But I can see something more from what he says.
If a piece of art is to be labeled as having any “value” at all it is what is said about it that establishes it as a work worthy of an individuals attention.
In other words … if you see a picture and it relates to you in some way (this ca…