You?re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant.
A prospective client lands on your website. ?Nice site,? she says, nodding approvingly. ?Great logo.?
So she looks for a Call to Action: “Click here and get a Free Report.”
And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.
Yawn.
At that point, your prospect deci…