One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing. Generally speaking, thats not true. There are basically three different ways to get your book published. You can self-publish your own book. You can use a small independent publisher or if youre an established author, you can use one of the big publishing houses like Penguin or Random House. Regardless which of these options you use, you will stil…
Tips To Successfully Promote Your Book On Talk Radio
For nearly two decades, weve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some inside tips to help you become the kind of guest every host wants to have on his or her show.
10 New Tips For Successfully Promoting Your Book On Talk Radio
For nearly two decades, weve been telling you about the value of talk radio as a means for promoting your book to the masses. As one of the countrys top providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in and week out. As a result of our close working relationship with the media, we know what works and what doesnt. Because we want you to succeed with talk radio, here are ten new inside tips to help you become the kind of guest every host wants to have on his or her show
How to Influence People
No matter how one looks at it, success and respect come in the form of other people, perhaps even complete strangers. Rare is it in today’s world that success will happen in total isolation. No surprise that some of the most successful and respected individuals know a thing or two about how to deal with others. The ability to communicate and influence others’ way of thinking, and to actually transform their opinions, is an invaluable life skill.
Small Business Marketing | Getting Great At Article Writing
This article looks at what and why small and medium sized business owners need to do to turn their ideas and dreams into reality by actually using article writing to grow their business.
I Cant Afford A Publicity/Public Relations Campaign — Can I?
Its a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: Id love to hire someone to launch our publicity campaign professionally, but we cant afford it, so Im just going to have to do it on my own.
Introducing Public Relations
Effective public relations are a process and its essential first step is research. Nowadays, research is widely accepted by public relations professionals as an integral part of the planning, program development, and evaluation process. Before a public relations program is undertaken, information must be gathered, data collected, and interpretation done. Only after the first step is performed, organizations can begin to make policy decisions and map out strategies for effecti…
How Do PR Companies Work?
Public relations companies work closely with their clients to help them create a positive public image, manage public opinion and generate non-paid media and internet-based publicity.
Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
No budget for PR? Do it yourself with the help of technology!
Small businesses and non-profit organizations may not have the budgets to hire a PR firm, but that doesn’t mean they can’t still benefit from the advantages of editorial coverage. The Internet and technology are making it easier and cost-effective for small businesses and organizations to manage their own PR.
Change Your Tone
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.
Change Your Tone – Media Coverage Shouldn’t Be Toned By Software
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.