Before assuming that every member of your target audience is alike, take some time to do a little research. Then write so that you communicate directly with them on their level. You’ll find your conversions rise when you give your visitors the information they want.
Copywriting
Provides an insight into the process of the designing and writing of effective, compelling and attractive copywriting.
Perfect Grammar Is for Sales Sissies
If youre like me, youre not writing that banner ad, Web site, or landing page to make your English teacher proud. Youre writing to sell.
Web Copy How Much is Enough?
These days, theres widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, its commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
Copywriting 101: How to Get Your Customers to Take Action
Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, its easier then you think.)
Profit Boosters Copywriting Checklist
This checklist is based on what works best from over 1,200 copywriting projects.
What Does It Take To Succeed As An Independent Copywriter?
In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies:
1. Writing. To develop persuasive written materials, you must lea…
Copywriting Basics – Answer The Questions You’d Want Answered
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.
When? When is t…
Review: Words That Sell
“Know your target audience.” It’s the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you’ll get tons of insightful details to help you write better copy.
What SEO Copywriting Is and Isn’t
It seems people just don’t get it. There’s lots of talk about SEO copywriting these days, but hardly any of it is on target. Everyone seems to be forgetting the fact that SEO copywriting is primarily about copywriting, not the search engines.
Copywriting For An Online Audience
No matter what medium you are using, all copywriting should have one prime objective – create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandmas little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.