Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. It’s not that simple. Conveying messages to people who speak other languages and may have cultural background other than yours is a tricky task — but it pays.
Translation: Cooperate With Translators — It Pays
When a business goes global, there is a risk of being not properly understood in other languages, or, even worse, misunderstood. That is why, when you are going to expand your business, all your success can depend on a single person — the one who translates your website, documentation, ads and so on.