If youre like me, youre not writing that banner ad, Web site, or landing page to make your English teacher proud. Youre writing to sell.
The One Word Every Prospect Craves
Its arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” Do you know what it is?
Website Copywriter Tips: Homepage Copy The Transition Zone
Have you read Paco Underhills fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy something he calls the transition zone. If your homepage copy creates a sales zone not a transition zone, you could be losing sales.
Website Copywriter Tips: Web Copy 101
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, 3 Blind Mice will show you the way.
Website Copywriter Tips: Web Copy Sabotage
How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads.
7 Essential Tips for Reviewing Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Find out how you can avoid this dire marketing situation.
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the childrens bookshelf.
Keywords, Tags & Copy – Don’t Waste Your Time Unless You Know What Your Doing.
Keywords alone wont create high search engine rankings for your eCommerce web site. Combining keywords, repeated several times on your page, with copy that communicates well and provides good reading for the viewer will boost your rankings for your chosen keyword(s). Your tags and the body of your page become critical elements for eCommerce success.
Don’t Wave Any Spam Flags If You Want Traffic From Google
If you want Google to rank your website highly, you must avoid all appearances of spam.
Using Holidays To Put Some Extra Cheer In Your Cash Box
No matter your age or station in life, we all look forward to holidays. They give us a reason to decorate, celebrate, and most of all, spend.
Think back to any of last year’s holidays. Did you buy some new decorations? Probably. Did you plan a party or host a dinner? Likely. Did you buy gifts or take advantage of special sales and promotions? Undoubtedly!
Well, instead of being on the spending end of this year’s holidays, why not turn the tables and put on a promotion o…
Need a Copy of Your Tax Return Information?
Taxpayers have two easy and convenient options for getting copies of their federal tax return information tax return transcripts and tax account transcripts by phone or by mail.