Children are fond of copying almost anything they see, especially if it’s performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There’s this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.
Selling Yourself As A Freelance Business Writer: Skills, Or Knowledge?
You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has more to do with your skill as a writer than with your knowledge of the subject.
The Value Of Good Writing
Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isnt even clear. What these pieces lack is good copywriting.
How To Find A Freelance Copywriter
Copywriting is a career suitable for both the corporate and freelance worlds. So its an ideal resource for businesses from start-ups to restaurants, local shops, professional service providers and real estate agents to acquire the professional copywriting and editing they need. Hiring a freelance copywriter means you avoid hiring a permanent, full-time employee, paying for benefits, office space, a computer and equipment.
How To Hire A Copywriter
From a copywriter’s point of view, it would be great if clients had a crystal ball that they could use to see which copywriter best suits their project. There are different types of writing and first-hand experience proves that only a handful of people really know there’s a difference. To digress for a moment, we’ve even come across clients who think that web designers are supposed to write the copy for their web pages. Most don’t. It makes sense. Web designers design. Web de…
How to Succeed as a Writer
Want to know the secret of succeeding as a writer? (Hint, it’s not what you think.)
Website Copywriter Tips: Web Copy Sabotage
How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.
Website Copywriter Tips: Write Web Copy for People not Technology
Every website copywriter faces a trap Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.
What Does It Take To Succeed As An Independent Copywriter?
In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies:
1. Writing. To develop persuasive written materials, you must lea…
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
Here’s a terrific new article from ForCopywritersOnly.com: The demand for case study writers is booming. Yet very few freelance writers are aware of this fun and lucrative market. This article explains.
7 Essential Tips for Reviewing Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Find out how you can avoid this dire marketing situation.
Choosing a Great Copywriter
What to look for next time you hire a creative genius!