The work of a copywriter requires specific accuracy and precision. And so I decided to develop some code of rules, standards, techniques and methods to help us write professional advertising texts. Basically I collected the information from my friends, colleagues, world experience and even from my own reflections. As a motto to my code of copywriter rules I took words of Jeff Stark, the editor at ?Saatchi and Saatchi?: ?No one has a monopoly for truth?. So, let?s think and create together.
An SEO Glossary – Common SEO Terms Defined
SEO practitioners tend to speak in a language all of their own which is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English.
Six Mistakes To Avoid In Making Direct Mail Sales Letters
Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter.
Words To Avoid Using In Copywriting And Advertising
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
7 Keys In Getting Your Prospects To Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
I remember as a door-to-door salesman, my instructor often said that you must understand ‘why people buy’. It has a certain ring to it doesn’t it? If you know why people buy then you can gear your ads towards these ‘psychological buttons’.
Before I go any further, I would just like to mention that this is in no way ‘manipulation’. It’s just common sense that you don’t a…
9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. Youll learn the importance of choosing a name thats unique and benefit oriented, without being confusing or offensivewith some amusing examples of naming gaffes. Youll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your companys image.
Winning Ways At Interviews
Marketing communications copywriter Charlie Trumpess takes a humorous look at how best to tackle that age old terror, the job interview.
Lets face it, job interviews are about as much fun as a hot wax with no anaesthetic. After all, attempting to showcase your talents to a bunch of strangers, usually against the clock and on someone elses turf is not a natural act. Nevertheless, if you really want the job then you have to crack the interview conundrum. Giving good inte…
The World of Advertising
Advertising is a perpetuum mobile of trade and every fair businessman knows it. Article shows various ways to advertise and reveals the most modern one.