Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what youve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.
Viewing American Politics From The Perspective Of Martians
I’m being silly, but indulge me here as I veer off into the realm of fantasy. Not *that* kind of fantasy, but the world from a Martians perspective.
“Mouth to Mouth” a cult perspective: a Movie Review
Through this movie you’ll learn how some cults work. You will also learn how easy that is and how people often just fall into cults.
Never Act Predictably
There exists an understanding among con men, comedians, stage magicians and mind control experts that comes down to a simple axiom. “Now one can defend against what they can cannot predict.”
Using Irrational Belief as a Tool of Mind Control
Just suppose that everyone had some superstitious belief that drove them and you knew exactly what it was. That would be REAL power!
What’s All The Fuss About ‘The Secret’?
Here’s a definite sign that something has made it into the collective consciousness:
Why The Laws Of Persuasion Work
As the species whose thinking ability supposedly separates us from the animals, we really don’t spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn’t leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at the world. When this mode is operating, our minds are perfect…
Why You Should Consider Using An NLP Coach
So the concepts behind NLP (Neuro Linguistic Programming) sound interesting to you and youre wondering where to get started with implementing such strategies. You will probably face the question as to whether it might be beneficial to your life and business to hire an NLP coach. Each year there are thousands of people who benefit from scientifically based coaching programs, and a coach can help you design a specific plan of action using proven techniques. Sure you might be a…
Timeless Marketing Truth: What Is Advertising, Anyway?
Your first clue to the truth about advertising was written more than 100 years ago.
Transformational, Long-Term, Permanent, Lasting Change
Change is the key to our success and to our financial future. Often in our own lives, however, change is something we fiercely resist. Even when achievement sits on our doorstep, were still too comfortable to make an adjustment. The very first place to look for transformation is within. When you take ownership of yourself, your life and your income, you are on your way to harnessing success.
The River Of Affluence
“The real ‘haves’ are they who can acquire freedom, self-confidence, and even riches without depriving others of them. They acquire all of these by developing and applying their potentialities. On the other hand, the real ‘have nots’ are they who cannot have aught except by depriving others of it. They can feel free only by diminishing the freedom of others, self-confident by spreading fear and dependence among others, and rich by making others poor.” – Eric Hoffer
The Power Of Unselfconscious Affluence
Of course, we didn’t all grow up financially comfortable, but neither did some of the world’s richest people. Several of my most successful students are real rags to riches stories gaining their vast financial successes through single-minded perseverance, education, hard work, intention and a little luck. Their persistence, raising their set points and advancing their mindsets all were part of the mix in what eventually turned them into money magnets.