Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
I remember as a door-to-door salesman, my instructor often said that you must understand ‘why people buy’. It has a certain ring to it doesn’t it? If you know why people buy then you can gear your ads towards these ‘psychological buttons’.
Before I go any further, I would just like to mention that this is in no way ‘manipulation’. It’s just common sense that you don’t a…