A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers.
9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. Youll learn the importance of choosing a name thats unique and benefit oriented, without being confusing or offensivewith some amusing examples of naming gaffes. Youll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your companys image.