Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.
Sales Letters that Sell!
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers.
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.
CD Mailers & DVD Mailers. What Are They?
Many people want to share copies of the compact discs and digital video data with family and friends, and sometimes they might need to use the Postal Service to deliver the disc to their loved one. The multitude of choices for CD and DVD mailers are astounding, and some people will have a hard time making up their mind.
12 Sales-Boosting Strategies
Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.
9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. Youll learn the importance of choosing a name thats unique and benefit oriented, without being confusing or offensivewith some amusing examples of naming gaffes. Youll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your companys image.
Its Not Funny Unless it Sells
Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising.
9 secrets Mark Twain taught me about advertising
Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, youll discover 9 refreshingly incisive nuggets of wisdom that can help you create stronger, more compelling ads.
Closing in on Effective Advertising
Youre spending a ton on advertising and youre just not getting the results you expected.
Customers arent calling. Nobody knows who you are. Or worse yet, theyre confusing you with your competition. Is it the writing? The design? The positioning? Heres an unusual approach to closing in on why your ads arent working.