Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.
6 Ways To Use Customer & Sales Newsletters
A customer, sales, or marketing newsletter can be a powerful tool for building business, both within and outside the company.
9 Packaging Trends That Will “Connect” You With Consumers
Todays consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and whats not can dramatically influence a package designs success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
Branding and Employee Communication
The ideas behind branding, which allow companies to build trust and good will in their products or services, can also be used to enhance employee communication.
Maintaining a Professional Image for Your Home-Based Business
Most of us can easily list off 5 professional, and consequently unprofessional, business experiences weve had recently. Our interaction with these businesses may have been in the form of an email, a retail shopping experience, or a telephone conversation. In several cases, the deciding factor between a professional and an unprofessional experience may have been something so small, so simple, yet so significant.
Private Label Water for the Hospitality and Lodging Industry
Private label drinking water has been proven to be a powerful, cost effective method of promoting quality brand images and differentiating service offerings. Private label drinking water can aid the Hospitality Industry by building brand loyalty.
Do Not Get Above Your Business
Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; “I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”
Advertise, no matter if you are big or small
Importance of well thought out marketing campaign managed by an innovative advertising design agency is not hidden from anyone but it seems small town businessmen dont give much attention to it rendering them vulnerable to competitors. This article talks about importance of advertising for small town businesses as well as provides tips to manage the campaign.
Be Courageous
Lets get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesnt learn to conquer its fear and take chances, make changes.
Be Imaginative
A good advertising campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience.
Be Rebellious
The answer to clutter is not more clutter; its finding who wants to hear you and speaking to them. So how do you compete if you cant out shout or out discount your competition? You get rebellious and radical with your advertising.
Be Single Minded
As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.