The real story of Lynne and Dave different investment advisors and newsletter strategies. Different results. By Glenn Harrington of the Harrington Newsletter Co.
Newsletter pain or pleasure?
A newsletter can help you keep connected with hundreds of clients and contribute to loyalty, referrals, and depth of relationship. Many newsletters are recycled or deleted before they’re read. What makes the difference?
Importance of Branding: What’s in a Name?
This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.
Growing Your Business Online With Loyalty Programs
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs. Red Envelope currently has a loyalty program managed by Loyal…
Whats changing in Customer Service? The top 5 new things that customers want.
Good customer service is paramount to growing a business and increasing profitability. What many managers are failing to realize, however, is that rapid changes in technology have lead to equally rapid changes in the delivery of quality customer service. In addition to the basics, here are five new areas of customer service that must be addressed to keep customers happy.
Delivering Great Customer Service – 10 Tips
One of the key components of an effective retention strategy is exceptional customer service. Not just good service, but memorable service. Today, consumers expectations are higher than ever and companies that fail to deliver, risk losing market share. Here are 10 Tips for Delivering Good Customer Service.