No matter what medium you are using, all copywriting should have one prime objective – create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandmas little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.
Internet Copywriting – Make Your Offer Irresistible!
Want to increase your online sales? Make sure your offer is one they can’t pass up!
Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.
A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last tim…
SEO Copywriting Makeover: Finding the Right Trigger
Watch as professional SEO copywriter Karon Thackston takes a site with no emotional appeal and no search engine rankings and turns it into a great success!
Watch Out! Copy Mistakes Are Sinking Your Site
No matter how well you write, or even if you have a professional writer create your web site copy, you’re going to have errors. Misspelled words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a good writer will be too close to the copy and won’t see ALL their mistakes, even when re-reading the copy carefully.
Mistakes in your copy can sink your web si…
Writing SEO Copy 8 Steps to Success
We all know that the lions share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.
5 Must Have Questions In A Sales Letter – Must Know
The Secrets behind Sales Letter finally revealed! If you want to know how they make it, you’ll definitely need to know what they’re doing.
Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I’ll show you how it’s done.
Is Your Copy Trusted by Google?
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.
Website Copywriter Tips: Homepage Copy The Transition Zone
Have you read Paco Underhills fascinating book, “Why We Buy,” about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy something he calls the transition zone. If your homepage copy creates a sales zone not a transition zone, you could be losing sales.
Writing The Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasnt actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales lette…
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
Here’s a terrific new article from ForCopywritersOnly.com: The demand for case study writers is booming. Yet very few freelance writers are aware of this fun and lucrative market. This article explains.