Do you use weak verbs? Are you needlessly redundant, or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.
Should You Write a Long-Copy Ad or Keep it Short?
Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length.
12 Sales-Boosting Strategies
Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.
Its Not Funny Unless it Sells
Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising.
9 secrets Mark Twain taught me about advertising
Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, youll discover 9 refreshingly incisive nuggets of wisdom that can help you create stronger, more compelling ads.
Closing in on Effective Advertising
Youre spending a ton on advertising and youre just not getting the results you expected.
Customers arent calling. Nobody knows who you are. Or worse yet, theyre confusing you with your competition. Is it the writing? The design? The positioning? Heres an unusual approach to closing in on why your ads arent working.