Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, its easier then you think.)
How To Get More People To Trust What You Say
Here are some great tips on how to overcome one of the biggest challenges in every businesses advertising, how to gain the trust of potential customers!
Review: Words That Sell
“Know your target audience.” It’s the #1 rule of copywriting. With the Words That Sell reports, all the hard work has been done for you. Just pick a profession and you’ll get tons of insightful details to help you write better copy.
Useful tips how to make your content sell
Examines major techniques of the writing of informative and convincing content. Provides information on the influence of marketing on copywriting process.
Writing Helpful Help A Minimalism Checklist
User documentation is all too often written by programmers for programmers. It tends to focus on the products features, rather than the users tasks. Generally, programmers arent in the ideal position to be writing user documentation. Theyre too close to the bits and bytes, and theyre too far from the user. To them, what the product can do tends to be far more important than what the user can do with the product.
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads.
Copywriting Basics – Answer The Questions You’d Want Answered
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.
When? When is t…
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art dont a commercial imperative.
Sales Letters that Sell!
A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers.
Value Added Copywriting
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and theyll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and youre met with only blank stares.
They knew that the sermon was great but …
Writing Sales Copy That Sells
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short se…
2 Must Know Copywriting Secrets that Guarantee Success!
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go.