I’m big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don’t have huge marketing budgets. Here’s a great technique that doesn’t cost a dime!
Ride The Gray Train To Increased Profits
Something is roaring into the business communitys depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.
Role of PR Campaigns in Marketing
The basic thumb rules for creating a successful online PR Campaign for your business; And how to optimize Press Release to increase website page rank in search engines. The effective PR Marketing Tricks
Invite the Media to Tell Your Story
With preparation and diligence, you will overcome almost all media relations challenges.
Marketing’s Magic Bullet
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet – that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want “simple” and “no effort” ways to move their business forward.
Generating Buzz: The Benefits Of Public Relations Marketing
Public Relations Marketing Overview
The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don’t know if exists, they won…
Brand Management – Beyond Marketing
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
Beyond Marketing — Brand Management
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
The Important Role Of Public Relations
Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.
Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and…
Maybe You SHOULD Worry About Your PR!
Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Is PR Really A Soft Discipline?
If so, what is a hard discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsels time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?
Do Not Get Above Your Business
Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; “I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'”