Learn the difference between public relations success on the Internet that increases your ROI and the public relations errors that are costing your company a bundle.
Date’ Your Customers; Keep Them Coming Back
In business, the customer is always right – sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?
Getting Word of Mouth Started: New Book PR Method
We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a public and peer review to help improve the quality of our book, and at the same time get out word of mouth. Did it work?
Q. Why Do Public Relations People Frequently Wear Red?
Information about why public relations doesn’t just happen along with tips about selecting an agency.
Google News – Just another article announcer?
In Google’s recent battle towards becoming an international news center, I’ve come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn’t it seem like Google News resembles an article directory of some sorts?
Real-time Technical Help Lines for Floor Coating Projects
Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation.
Greetings Card What, When and How :
Greetings card are a way to express human well wishes and sentiments and emotions. The beginning of sending of greetings card in ancient times can be attributed to the Chinese before the fifteenth century. The first modern day greetings card is supposed to be published in the 1840s. The current day greetings card can be classified under three heads, namely handmade greetings, mass-manufactured and online greetings cards.
Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.