Small businesses and non-profit organizations may not have the budgets to hire a PR firm, but that doesn’t mean they can’t still benefit from the advantages of editorial coverage. The Internet and technology are making it easier and cost-effective for small businesses and organizations to manage their own PR.
Publicists: It’s Time to Embrace the Technology of Online Press Kits
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist’s job easier and more effective.