Marshawn Evans, J.D., has garnered a reputation as an inspiring
Whos the First Person to Greet Your Customer?
Ralph Waldo Emerson said Life is not so short but that there is always time enough for courtesy. I spent an interesting hour at the dentists office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess Im accustomed to being greeted by a receptionist with a smile and an attitude that conveys thanks for coming to see us, not them.
Communications Analysis: Real-Time
You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
Promoting Relationships With the Public
Public Relations or “PR” is one of the most important factors in how you are perceived by the public at large. It is the relationship between your business and your customers, past customers, community and potential customers.
Writing Killer Press Release for Massive Publicity
Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.
Communications Analysis: Real-Time — Benchmark for success in 2006
You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Your 6-Step Plan For Press Release Placement
There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever – worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:
Communication & Corporate Social Responsibility
Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.
Publicists: It’s Time to Embrace the Technology of Online Press Kits
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist’s job easier and more effective.
Your Expertise is Boring!
Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news medias first call list.
E-Commerce Business Proceed With Caution
A brief look at the e-commerce industry and the need for live operator customer service support.