We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a public and peer review to help improve the quality of our book, and at the same time get out word of mouth. Did it work?
Managers: Let’s Call a Spade a Spade!
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Managers: Should Your PR Budget Stress Tactics or Strategy?
If tactics are the name of the game for you, it really means you are not planning to effectively alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
PR’s Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?
Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Steps to a Writing an Effective Press Releases
An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.
Turn Media Interviews Into Sales
Many people don’t understand what soundbites are. They don’t know how to create soundbites that sell. They don’t know that it’s not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won’t bring in the kind of results you’re looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.
You want to develop soundbites that speak to who you are, what you do and how well you do i…
Small Business Marketing Magic
Learn the necessary skills and tools you can use to achieve small business success.
Press Releases: Mom-marketing Finesse
Press Releases need form and style to reach their targeted market. Provide information required to make an informed decision in the press release as well as significant motivational inspiration to get the readers attention. A lively press release with all pertinent information in the leading paragraphs will bring your market home.
How To Think Like A Publicist To Achieve Like A Star
Have you picked out your Oscar’s night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn’t this how we think all those stars get to the Oscars in the first place? However, it’s less glitter, and more planning that creates the reality. …
Increase Your Exposure Through Trade Journals
Specializing in niche markets creates a powerhouse of ongoing business through word-of-mouth of advertising. Once you have achieved a position within a certain niche, that industry will begin to talk about you as the leading expert in your field. For instance if you are a web designer begin cultivating relationships through specific industries such as the gourmet food industry, private pilot industry, etc. Every single business has its trade organizations and publications for…
Do’s And Don’ts Of Emailing Press Releases From A Media Veteran
I’m a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.
Here’s why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day.
Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are…