Do you want short-term temporary results or long-term permanent results? Effective persuasion has lasting impact, but it requires dedicated study and long-term commitment on the part of the persuader.
Drive To Success
Consistent and rapid changes are impacting the economy, and the small businesses that create approximately two-thirds of the nations new jobs. These changes are all around us and envelope all areas of business. The most obvious changes range from: telecommunications, manufacturing, distribution and natural resource management to evolving consumer needs and demands. Thus we see a tremendous growth in worldwide competition and making the road to success much more complex and…
Creating More Sales Through Active Participation
People have an innate desire to feel wanted and needed. When you fulfill this need, you open the door to persuasion, a fact that has been proved beyond a doubt by records kept on industrial workers. Workers who have no voice whatsoever in management, who cannot make suggestions, or who are not allowed to express their ideas simply do not do as much work as workers who are encouraged to contribute. The same is true in families. Dr. Ruth Barbee said, “It is surprising how willi…
Close More Sales By Not Allowing Your Prospects To Think It Over
People put off until tomorrow only those decisions they lack the confidence to make today. We live in a society where no one has time. How ironic is that we don?t have time to do the things we want, but your prospect is going to spend time to think about it? Sure there will be times when your prospect will have to think and ponder about this decision. Most of the time it is a knee jerk reaction, and the prospect is feeling a need to buy and they feel the pressure to buy, …
Commercial Identity
The name you select for your business, product or service explains who you are or what you sell. It identifies what sets you apart in the marketplace. It helps determine how you?re perceived. Be sure that your name communicates exactly the right message.
Communicating To The Subconscious Mind
An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind. The idea is to actually bypass the conscious mind and communicate directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising. Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.
Business Advertising
Advertising is an investment in your business and is similar to other investments that are designed to improve and expand your business. The return you receive depends on the planning and thought that precede the actual commitment and expenditure of advertising dollars. By first developing an effective advertising plan, you increase the likelihood of a positive return on your advertising investment, regardless of the amount of money you spend.
A Word Of Caution Regarding Obligation
The Law of Obligation can backfire on you or become a matter of ethics if it’s used for the wrong reasons. Manipulation is the flip side of obligation. If you use obligation to manipulate, I guarantee that you will lose your ability to persuade. People will catch on to your tactics, quickly declining any gifts you might offer or even refusing to be around you. Your gifts will be perceived as set-ups. People will instinctively know that it’s only a matter of time before you co…
Advertising In A Nutshell
The bottom line of all advertising efforts is an obvious one: to attract customers and bolster sales. But often, small business advertising is wasted on a shotgun approach that doesn?t focus on the company?s best prospects: those who are ready, willing and able to purchase the product or service. In an attempt to reach ?everybody,? these advertisers either miss their true market or spend far more than necessary to reach it.
Aligning All My Ducks
Time is tight, you don’t have time to check the plane or see if there is gas in the tank so you just prepare yourself to take off. The consequences would be devastating. Many treat their future this way. They are so excited to do things that will return a profit that they forget to work on themselves and learn the tools necessary to make their life successful.
Methods Of Protecting Mental Consistency
When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
Stop Going to Networking Events and Get MORE Business
Are you frustrated with standard networking events that just don’t bring you new business? How do you get business without going to networking meetings? Find out how to skip all the same old networking meetings and learn how and where to get new business that will help you succeed!