Something is roaring into the business communitys depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.
Role of PR Campaigns in Marketing
The basic thumb rules for creating a successful online PR Campaign for your business; And how to optimize Press Release to increase website page rank in search engines. The effective PR Marketing Tricks
Marketing’s Magic Bullet
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet – that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want “simple” and “no effort” ways to move their business forward.
Do’s And Don’ts Of Emailing Press Releases From A Media Veteran
I’m a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.
Here’s why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day.
Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are…
Get Free Publicity: Tips From The Experts
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don’t do a general pitch (“A story about dog training.”) but suggest the segment the story would be right for, or what makes it right for …
Beyond Marketing — Brand Management
In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.
What *Queer Eye* Can Teach You About The Media
1. Show your passion.
The Queer Eye Boys are into what they do. You can tell. Their show has such a different feeling than the spin-off *Queer Eye for the Straight Girl* which lacks chemistry and authenticity. The synergy between the hosts and guests comes through when you connect to the host and audience through your passion. Things come alive. I hate that saying, *If you can’t be sincere, fake it until you can.* That’s such a cop out.
It’s like all this new veneered…
Oprah! Appear On The Oprah Show In 10 Easy Steps
Who wants to be on the Oprah Winfrey Show? Almost everyone. Ambitious authors, business professionals, and charity organizations have aspirations to be on the show that’s seen in 111 countries worldwide. But very few of them make it on to the show. And once they do their appearance can either be a bomb or a boon for their business.
A number of my clients have been on the show and had almost nil happen in terms of fame or fortune. Others, well, their products and books sol…
4 Secrets To Becoming A Guest On Top Tv Talk Shows
The phone rings. You hear an authoritative voice say, *Hello, I’m the producer of…Good Morning America or Oprah, or Larry King Live* or any other top talk show, you name it. This is your big moment, the break you’ve been waiting for. After you catch your breath what do you do?
Producers make an instant assessment of you in thirty seconds–or less. When you get that coveted call from a producer, you aren’t just *talking* to him: you’re auditioning. You are being screened…