We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a public and peer review to help improve the quality of our book, and at the same time get out word of mouth. Did it work?
Q. Why Do Public Relations People Frequently Wear Red?
Information about why public relations doesn’t just happen along with tips about selecting an agency.
Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in ‘Issues Management.’ For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.
However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.
Six Tips For Perfect Email Pitches
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Smashing the Myth of the Press Release
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.
Steps to a Writing an Effective Press Releases
An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.
33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
3 Ways To Become A Media Bimbo
Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
If you don’t want t…
7 Tips To Become A Star Tv Guest
How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next.
1. Map out the segment with the producer
*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. Over several phone conversations, we worked out the subject m…
To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed. Does your business have a tactical and a strategic way to go to market? Let’s go down to Mr. Hoover’s butcher shop to see how it’s done.
Turn Media Interviews Into Sales
Many people don’t understand what soundbites are. They don’t know how to create soundbites that sell. They don’t know that it’s not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won’t bring in the kind of results you’re looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.
You want to develop soundbites that speak to who you are, what you do and how well you do i…
Reach Thousands of Your Prospects, Absolutely Free
I’m big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don’t have huge marketing budgets. Here’s a great technique that doesn’t cost a dime!