Leads that are being recycled have often gone through the hands of literally dozens of loan officers before landing on your desk.
How To Find The Right Loan Officer
Loan officers come in all shapes and sizes. They generally tend to specialize in either mortgage loans, commercial loans, or consumer loans. For the purpose of this article, Im only going to be addressing mortgage loan officers. These men and women can be your best friend or your worst enemy. They want you to get your loan. They also want you to get the home of your dreams. So in the beginning of the home buying process when they are giving out money they really do seem to b…
Loan Officer Career Objectives
As loan officers it is very important to set career goals and objectives for yourself.
Close More Loans With a Personal Blog
If you are a loan officer or a mortgage broker, it is very important to exercise every marketing tool available to get your message in front of your customers.
Probe Before You Sell
When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale.
Three Ways to Get More Referrals
When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.
What Not To Do With Your Leads
Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, its what we do with them once we get them.
Your Customer is Not a Statistic
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.
Mortgage Leads, Increase Your Closure Ratio
If you are a loan officer or a mortgage broker, and you are currently using a mortgage lead provider, or you are considering investing with one, one of the most important things you should take into consideration, is the closure ratio.
Prospecting Your Customer
When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.
Mortgage Leads, Junk vs. Real Time
A junk lead is classified as a lead that is old or recycled by many loan officers and many lead companies. It may come cheap, but chances are, it wont be worth the two dollars you spent on it.
Purchasing Exclusive Mortgage Leads
If you are a loan officer or mortgage broker, you may be on the market for mortgage leads. You may even be considering purchasing them exclusively.