Unique selling points can be used to help understand web branding, but the essence of branding is always a much bigger picture.
Web Branding: Integrity Exposure
Ask twelve different marketing experts about web branding and you will likely receive twelve different answers. What may be most unusual is the fact that all of them could be right.
Web Branding: Nobodys Perfect And Thats Good
Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Lifes messy and perfection is not a trait known to mankind.
The Upside Down World Of Web Branding
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Site Promotion Tools: Coming Soon Means Hasta La Vista
One of the best site promotion tools is to promote your site only when you have it fully online. This advice may seem like a no brainer, however you can find plenty of sites that list one or more pages as Coming Soon or Under Construction.
Site Promotion Tools: Niche Knowledge
Do you have a website that has spurred numerous knowledge-based content on a very specific subject? Did you know that the use of your old knowledge-based content can be used to promote your website in a new way?
Site Promotion Tools: One More Reason To Get It Right
Website owners have a desire to get the word out about their website as soon as possible. This is an understandable desire. The feeling is a bit like knowing what you want in the day after Thanksgiving sales and having to wait in line to get into the store. You want something to happen they way you want it to happen and you want it to happen NOW.
Site Promotion Tools: Whats In Your Toolbox?
The wonderful world of site promotion tools is really about learning skills and either adapting them to your need or adapting you thinking to adequately utilize the tools available.
Internet Marketing: The Three Knows
Internet marketing is, in many ways, similar to all other forms of marketing in the past fifty years. Certainly the dynamics of the Internet make it unique, but it does provide a sense of commonality when viewed from a practical standpoint.
Joining The Conversation
Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand name to be at the top of the consumer’s mind at the mere mention of generic terms relating to your company’s services.