The whole idea behind web branding will find several differing viewpoints. For some experts the basis of web branding is a means of identifying your site by providing an image association. This is typically accomplished through a logo that is used liberally on your site as well as through all forms of advertising.
Web Branding Letting Your Humanity Shine Through
It wasnt so long ago that advertising was mostly filled with unrealistic scenarios that attempted to convince the buying public that a better life was available if they were just willing to purchase a product. You could be better looking, have a better home, enjoy greater friendships and never gain weight if you simply used an advertised product. Of course this was never stated, but was often inferred.
Web Branding: Nobodys Perfect And Thats Good
Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Lifes messy and perfection is not a trait known to mankind.
The Upside Down World Of Web Branding
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?