Preparing for post-show activities is one of the wisest decisions you can make….. By clearly deliniating your plan for after the show, youll be able to streamline your operation….., and maintain valuable business relationships. Key to this are….
Whats In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
What To Do When Nothings New: Five Strategies for Success
There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times? Do the results of participating in a trade show while your companys in a lull phase justify the costs
Strong Arm Sales Stop Success Cold
It happens more often than youd ever guess in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didnt want.
Media Darlings: The Top Ten Dos and Donts of Working with the Press
Many exhibitors dont know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. Its a no-win situation but it doesnt have to be!
Show Me the Money: Maximizing Tradeshow ROI
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.
Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. With the Online Expo becoming more and more of an industry presence, here are five techniques that augment traditional market research methods.
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.
Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.