Learn why your SEO company should not pay hundreds of dollars to PR companies.
Netflix Teaches Hollywood The ‘Everyone’ Myth
We all know what happens when companies try to position their latest greatest new product as that something for everyone:
Despite all the hoopla, everyone just won’t cooperate. I.e. they don’t buy. Happens in the movie business, too.
The New York Times reports:
“While the studios spend their energy promoting…blockbusters aimed at everyone, Netflix has been catering to what people really want — and helping to keep Hollywood profitable in the process.”
Americans …
How to Start Your Own Small Business
The most common mistake people make when starting their own business is trying to get too big too fast. Here are some tips to avoid the simple mistakes.
Fun Email Quiz
Are you creating a positive, professional impression when you email your co-workers and customers? Or, is Miss Manners shrieking in horror every time you hit the send button? Are you being efficient and effective when you send messages, or are you wasting time? To find out, take this fun quiz.
Communication par Internet entre Franchiseurs et Franchises
Nombreux sont les franchisés qui utilisent aujourd’hui Internet pour communiquer avec leurs franchiseurs. Cette dernière s’effectue essentiellement via Intranet, ordinateur privé fonctionnant en réseau. Voici comment cela fonctionne.
The Secret To Becoming A Star…
A Star is Made: Where does talent really come from?
Reviewing a new 900 page academic book The Cambridge Handbook of Expertise and Expert Performance that will be published this month, Freakonomics authors report some very interesting findings.
(I highly recommend you read this piece if you have an interest in finding out how a star is made in any discipline.)
Here are three conclusions from this massive work:
1. The trait we call talent is highly overrated.
Th…
4 Secrets To Becoming A Guest On Top Tv Talk Shows
The phone rings. You hear an authoritative voice say, *Hello, I’m the producer of…Good Morning America or Oprah, or Larry King Live* or any other top talk show, you name it. This is your big moment, the break you’ve been waiting for. After you catch your breath what do you do?
Producers make an instant assessment of you in thirty seconds–or less. When you get that coveted call from a producer, you aren’t just *talking* to him: you’re auditioning. You are being screened…