“How do I get good people to listen to me?”
When’s the last time you asked yourself that?
Part of the reason marketers everywhere have such a tough time getting people to listen to them is because their audiences (i.e., us) don’t believe them entirely.
So how can they become an opinion leader?
Problema…
We all know the marketers are “selling” whatever (they’re professionals aren’t they?) and that they’ll say whatever nice words and make whatever promises they…