Improved search positioning means greater exposure to targeted traffic, but few E-Biz owners really understand how to run an effective search engine optimization (SEO) campaign. According to Andy Jenkins, founder of online business forum http://StomperNet.com, Your web site ranking is determined, in large part, by the quality of your content it must be both compelling to your visitors and consumable to the search engine spiders.
Sitting Pretty: How To Achieve High Search Engine Rankings
The best kind of traffic is the free kindthat is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, its only a matter of doing a little maintenance work. And, most importantly, you dont have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve.
Something To Talk About: How To Reach Brand Advocates
Opinions Wanted
Sourcing Customer Returns – Buying Retail Returns At Wholesale Prices
Retail overstocks and customer returns can be an excellent product source as long as you understand what to expect when purchasing this kind of merchandise.
Sourcing The Secondary Market: Buying Liquidations, Overstocks And More
Its estimated that, by 2008, there will be $63 billion dollars in obsolete merchandise in the US market. These goods arent unusable; most still have a great deal of life left and that fact presents a tremendous opportunity for online sellers. Because, while these items are no longer the latest, flashiest models available, theres still a market for them one with a great deal of profit potential.
Shaping Your Marketing Message: 3 Tips For Improving Conversion
Understanding how visitors will view your sales message and how theyll respond to it is a challenging prospect for any online retailer. But studying consumer behavior can help you make adjustments to your marketing campaign that will improve your click through rate and help you convert more shoppers into buyers. Andy Jenkins, founder of online business forum http://StomperNet.com, shares three tips to help you maximize your marketing dollars:
Shipping Credits For Online Sellers: How To Reclaim Your Refunds
Selling online means shipping products to your customers on a regular basis. But if youre like most online sellers, you may be unaware that five percent of all shipped packages fail to meet a service guarantee and, therefore, qualify for a refund. For frequent shippers, those numbers can really add up; yet nearly one hundred percent of those refunds about two billion dollars annually go unclaimed. Points out Jeff Lindmark, of shipping auditor http://Veriship.com, If you…
Seeing The Whole Picture: A Wholesalers Role In The Retail Chain
You probably realize that, as a retailer, you need to get as close as possible to the source of your products to maximize your profit margins. But if youre like most retailers, you may think that means going to the product manufacturer. You might assume that because the wholesaler stands between you and the manufacturer, the wholesaler is a middleman. But by that logic, you as a retailer are also a middleman, standing between the manufacturer and the end user.
Selecting And Changing Your Product Lines – What Should I Sell Now?
Product Sales Tracking
Rss In A Nutshell: What It Is And What It Does
Youve probably heard the term RSS feeds before, but if youre like most people, it doesnt mean much to you. However, if you sell online, its high time you discover this powerful marketing tool and what it can do for your eBiz. According to Jeff Molander (http://www.ThoughtShapers.com), CEO of performance-marketing consulting practice, Molander and Associates, the potential of RSS as a promotional vehicle for online retailers is tremendous.
Safe And Stress-free Shopping! Building Customer Trust
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shoppers choice, its usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry theyre throwing their money away.
Promoting Yourself On EBay – Tips From A PowerSeller
One key to selling successfully on eBay is getting people to your listings. If no one sees what youre selling, no ones going to buy it. But even once they get there, if they dont like what they see, they wont stay around and bid. EBay PowerSeller Skip McGrath, of http://SkipMcGrath.com, shares some simple techniques you can use to boost your traffic and your increase your sales: