I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?
Testing Your Business IQ
This Business IQ Test is very simple. If you answer Yes to any question give your self three points. If you answer No deduct 3 points. If the answer lies somewhere in between then you score zero.
The Online Business Handbook? A Must-Read for Online Entrepreneurs
It has been observed that, compared to all of the free online books offering online business tips, The Online Business Handbook shows you how to attain success in a realistic and step-by-step manner.
Business books have come a long way – but are they worth the read?
Business books are one of today?s fastest-growing categories in the professional/trade publishing industry. Business books are a great asset to a person interested in starting his or her first small business and in recent years they have fast turned from heavy theoretical textbooks to a far more accessable story format.
How and Why to Start a Business Book Club
I suggest and encourage business book clubs. Maybe you would like to start one within your organization or maybe you would prefer to build one among colleagues from outside of work. Either way this article will outline the keys to help you build a successful single event or long-term club.
The Functional Consultant!
A map is not functional until you know where you are on it. Consultants that objectively view their current reality always find a way to reduce confusion and misalignment. Agreement with yourself and your clients about what is true right now—in your company, in your project, in your life—is critical for making clear headway.
Get a Grip
There’s an old saying: “what you resist, you’re stuck with.” I’ve noticed this is particularly true with creative consultants and th…