Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer’s dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interest…
Maybe You SHOULD Worry About Your PR!
Worry can be healthy when it moves you away from a major emphasis on communications tactics to doing something positive about your key external audiences’ behaviors that affect your operation the most.
Minding Your Global Manners
Guidelines to help you find your way through the maze of international etiquette rules that apply whether you work on-line or in an office.
Is PR Really A Soft Discipline?
If so, what is a hard discipline? One that involves HUGEmoney or personal pain? One that absorbs all the general counsels time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?