How many times have you sat down at the computer to write a sales letter or an article and just piddled and hem-hawed around in front of a blank word document trying come up with something to write, or waiting to get into the mood?
To get started and to make the task easier did you type out an outline – and then didn’t it become quite a bit easier to fill in the article or finish out the letter?
Imagine what it’s like for your customer to sit down and try to come up wit…