An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door ? or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.
It?s hard to count on someone returning to your web site seven times ? but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with yo…