Market segmentation is widely defined as being a complex process consisting in two main phases:
E-marketing Basics: Pro And Cons Of Hour Targeting
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.
Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.
Hour targeting is especially useful when:
– we already know the online buying habits of our target;
– we w…
How Can You Lure Consumers Into Loving Your Brand?
Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
A Reality Check On Your Marketing Strategy
The ‘Marketing Scenario’ is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
Creating Meteoric Successes in Marketing
The Marketing Hits’ Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.
Why Bother With Distributed Leadership?
I’m an alumni of Boston University Graduate School of Business, so I receive the Alumni magazine Bostonia. To be honest, that doesn’t mean I read it faithfully at all. But this issue was different. George Labovitz, a professor in organizational behavior at the school wrote an article recently on his research into the application of alignment to achieve extraordinary results in organizations.
He caught me with the first sentence: “More than thirty years of research has sho…
Strategic Planning And Resources
The article focuses on the need for resources to be available, as required, to meet the demands of the strategic plan.
Strategy Cycle
The strategy cycle is a simple tool that will help you to achieve the goals of your organisation. Consisting of four main phases, the cycle is an iterative process that you can use to build and improve your business year after year.
The Chief Cause Of Business Failure And Success
Business rises and falls on leadership. According to business guru, Brian Tracy, Leadership is the most important single factor in determining business success or failure in our competitive, turbulent, fast-moving economy. Still not convinced? Based on a study by Jessie Hagen of the US Bank, here are the main reasons why businesses fail:
Poor Business Planning
Poor Financial Planning
Poor Marketing
Poor Management
Proper application of these key facto…
The Vital Few
Back in the 19th century, an Italian economist quantified the general relationship between a minority of producers and a majority of output. Sound familiar? The simplified version of Vilfredo Pareto’s ratio, known as the 80/20 rule or the Pareto Principle, says that in most cases, 80% of production comes from 20% of producers.
Quality guru J.M. Juran referred to Pareto’s principle as “The Vital Few and the Trivial Many”. If you are running a company, the 80/20 rule has po…
Seven Keys To Get Out Of A Rut
Rut — a routine procedure, situation, or way of life that has become uninteresting and tiresome… And not surprisingly, unprofitable.
They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it. How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise?
Dr. Edward Debono suggests that thoughts are pathways literall…
Managing Information To Support Strategic Planning
Relevant and accurate information is an essential foundation stone of successful strategic planning. In this article we look at the need for leaders to implement and manage an effective process which gathers data and information that supports and enhances the strategic decision making activity.