Many event planners, especially in the seminar and commercial events verticals, are always looking for new and innovative ways to increase attendance and revenue. While many event organizers have instituted strict refund policies when you register for an event they may actually be hurting their bottom line instead of protecting revenue.
The Meeting Planner’s Online Advantage: 6 Ways To Reduce 55% Of Your Daily Workload
Here are 6 things you can accomplish TODAY by switching to a fully-automated registration system:
1. Stop shuffling data.
If you use Excel spreadsheets and/or Access databases to organize your data, then you have the ongoing task of transferring and compiling data to get the totals you need for your event. Eliminate these ongoing hassles by using a computerized system that automatically compiles and tallies all of your data for you… in real-time.
2. Eliminate man…
The Meeting Planner’s Online Advantage: 7 Ways To Cut Down Customer Service Issues
7 Things You Can Do RIGHT NOW with a Fully-Automated System to Improve Your Customer Service:
1. Get contact info right the first time.
Theres nothing more frustrating to a registrant than when an event organizer gets their information wrong. Each instance in your process where you manually enter or transfer data poses a risk for making errors. Using an automated system, which has everything built-in (online registration, accounting, badge printing), eliminates all data …
The Meeting Planner’s Online Advantage: 8 Surefire Ways To Attract 20% More Attendees
8 Ways an automated system makes it easier for attendees, giving you MORE REGISTRATIONS:
1. Provide 24 hour, anywhere access.
Give prospective registrants anytime/anywhere access to your event information so that they can easily find, refer back to, and recommend your event to others. An automated system increases the ease of access, enhancing the chances of people making a decision to attend your event.
2. Auto-fill information and steer attendees to your goal.
Make …
The Meeting Planner’s Online Advantage: Automate These 7 Things To Increase Attendence By 27%
Seven Ways to Increase Event Attendance by 27% RIGHT NOW with a Fully-automated System:
1. Send email invitations along with snail mail.
Due to the costs and hassles of mail, increasing invitation frequency is not economical. With broadcast email you can schedule perfectly timed invitations to go out in sequence. Giving you more opportunity to attract registrants. An automated system automatically emails your registrants whenever you want it to.
2. Receive commitments …
Irresistible Event Registrations: How To Overcome Objections About Credibility
How can you build a relationship with people who object to registering for your event based on your credibility? Here are a few suggestions on improving the way your prospects view your event.
The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help …
Irresistible Event Registrations: How To Overcome Objections About Relevancy
Your prospects want to know that your program is tailored to the problems they are experiencing today. Then they want to know that you have the most cutting-edge solutions to solve their problems. How can you express to them that your event will meet their needs fully?
Provide a Complete Agenda
Help your prospects understand that your program will address the problems they are experiencing today by including a detailed blow-by-blow agenda. The more depth you show in you…
Irresistible Event Registrations: How To Overcome Objections About Value
Your Title is Key
Grab them at “hello” by starting with an event title that captures the key benefit of attending “Eliminate 80% of Registration Hassles with Online Registration.” If you get their excitement flowing right away, they will seek out reasons to support that feeling instead of being skeptical as they read on.
“How others have benefited from attending this event:”
Testimonials are a great way to give credibility to the benefits of your program. Collect an…