Many event planners, especially in the seminar and commercial events verticals, are always looking for new and innovative ways to increase attendance and revenue. While many event organizers have instituted strict refund policies when you register for an event they may actually be hurting their bottom line instead of protecting revenue.
Irresistible Event Registrations: How To Overcome Objections About Credibility
How can you build a relationship with people who object to registering for your event based on your credibility? Here are a few suggestions on improving the way your prospects view your event.
The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help …