Spam Mass sheds light on how Google values quality inbound links and penalizes link spam. Find out what Spam Mass is. How reciprocal link exchanges could hurt your site rank.
An SEOGOOG SandBox
Is fear of the mysterious “Sandbox” a way to prod SEOs into optimizing websites the way Google sees fit? A closer look at some this curious phenomenon.
How to Advertise with Pay Per Click Search Engines
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign.
Stop Wasting Money on SEM: Know Your Customer to Know your User
This article describes how to effectively manage your SEM approach by focusing on your customer?s needs. Before starting the SEM work, understand & know your customer.
Understanding The Challenges Of The Link Building Game
Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.
Is Click-to-Call what Local Search Has Been Waiting For?
Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platform or even pierce consumer consciousness, the biggest interactive names, like Google, Yahoo, and eBay, are positioning themselves for a future in click-to-call.
Making Sense of Internet Marketing
Like many small businesses you have a new product or service to sell and you?re working to create an effective and affordable marketing program. Traditional media such as print, television and radio may still have a place in your overall marketing plan, but today you have to consider the Internet as part of almost any plan.
Online Marketing – The End Of The Beginning
The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it?s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market
Setting Your Website Objective:
Whenever a client is looking to drive more traffic to their website or is trying to raise their conversion rates, I always take them back to the beginning an…
Outbound Stickiness
Back in the late 1990s, ?stickiness? was the big term; how to get web visitors to return to your site ? hopefully, again and again. Today, the strategy has evolved into ?Outbound Stickiness? ? going out and pulling that visitor back in.
Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course ? my favorite ? ?favorites?.
?Favorites? pre-dated good search engine results. Back then, you as a s…
Search Engine Optimization the beginning to Internet Marketing
Straight to the point on search engine optimization and what you need to know before you get started in journey to the top of the rankings.
Selecting The Right Search Engine Keywords
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.
Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-co…