Back in the late 1990s, ?stickiness? was the big term; how to get web visitors to return to your site ? hopefully, again and again. Today, the strategy has evolved into ?Outbound Stickiness? ? going out and pulling that visitor back in.
Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course ? my favorite ? ?favorites?.
?Favorites? pre-dated good search engine results. Back then, you as a s…